1. Introduction Globalisation of organisations is a phenomenon that has received much attention and been extensively discussed at cultural levels as well as at market and business levels. A company is considered global when more than half of its revenue comes from outside its home continent. (Gabrielsson, 2006) In any globalisation process, distribution of goods and services between and within international industrial and consumer markets is of great importance. Globalisation removes the tangible and intangible borders. The intangible borders being the cultures and norms. Globalisation of markets and reorganization of distribution are mutually dependent processes that involve changes in market structures. Contemporary examples of this are the emergence of global supply chains, internationalisation of wholesale, retail and transportation firms and the development of sales via the Internet. In this discussion, the nature of the challenges in creating and maintaining interdependence betwe...
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